Every business that has a presence in the digital world aims to make it easy for potential customers or visitors to find their products or services. However, competition on the internet is increasing day by day, and businesses need to make efforts not only to exist but also to stand out. This is where search engines emerge as one of the most important ways for businesses to announce their digital presence to wide audiences.
Ranking high in search engines is an effective way to make it easier for potential customers to find you and increase brand visibility. To achieve this goal, Search Engine Optimization (SEO) strategies come into play.
SEO is a set of technical and strategic practices aimed at improving the rankings of websites on search engines. These strategies aim to help search engines better understand and evaluate websites while crawling and indexing them. Ranking high in search engines translates to increased organic traffic, more effective access to the target audience, and thus more business opportunities.
What is Screaming Frog?
Evaluating and improving the SEO compatibility of a website can be a complex process. This is where one of our greatest helpers, Screaming Frog, comes into play. Screaming Frog is a powerful tool designed to analyze the SEO of websites. This tool analyzes the page structure, content, and other SEO elements of your website by crawling it. While manually reviewing large and complex sites can be difficult and time-consuming, Screaming Frog automates and streamlines this process, making it more effective. The main difference between Screaming Frog and other online SEO tools is its specialization in technical SEO. While other SEO tools focus on backlinks and keywords, Screaming Frog presents everything related to technical aspects in different tab groups on a single screen.
What is Screaming Frog Used For?
The importance of Screaming Frog lies in identifying the current status and potential errors of your website and providing improvement opportunities. The tool analyzes the meta titles, meta descriptions, title structures, h1 tags, content lengths, and more for each page of your website. It also checks URL structures, detects broken links, and measures important performance metrics such as page speed. All this data helps you determine how healthy your website is in terms of SEO and where you can make improvements.
Areas of Application for Screaming Frog:
- Site Mapping: Screaming Frog helps you visualize the hierarchical structure of your site and create site maps. This is important for understanding internal links and page layout.
- Keyword Analysis: You can see which keywords are used on your site and which pages are optimized with which keywords.
- Broken Link Check: By detecting broken links on your site, you can improve user experience. Broken or unredirected links can annoy your visitors.
- Meta Tag Analysis: By analyzing the meta titles and meta descriptions of your pages, you can optimize how each page appears in search results.
- Speed Analysis: Page speed is critical for both user experience and search engine rankings. With Screaming Frog, you can identify slow-loading pages.
- Outbound Links: All outbound links from your site, including links housed in texts accidentally copied to your site, can be viewed.
This data helps you make decisions for your new strategies when forming your SEO strategy and ensures that your website ranks higher in search engines.
Screaming Frog offers free usage for up to 500 link inspections. To scan more links and benefit from more features, you need to purchase a license from the official website and then enter the relevant code within the application.
Screaming Frog is a powerful SEO analysis tool that businesses can use to make their websites more visible and rank higher in search engines. It provides important data about the strengths and weaknesses of your website, allowing you to make strategic improvements. Every business owner aiming for a competitive advantage in search engines should have a tool like Screaming Frog or Screaming Frog Pro